AMEENA
Producer · Curator · Consultant · Facilitator

Big-hearted theatre, properly produced.

Award-winning commercial producer working from fringe to the West End. I create and develop my own shows, produce for hire on yours, and curate programmes that get audiences through the door.

Work with me See the work
Ameena, smiling, in a green velvet blazer
Best Producer
Black British Theatre Awards 2022
The Stage 25
2022
The Stage 100
2023
Olivier-nominated
Why Am I So Single?, Best New Musical

What I do

All services →
AMEENA
presents
Shows I create and develop
AMEENA
curates
Festivals and programmes
AMEENA
consults
Producer for hire and consultancy
AMEENA
facilitates
Workshops and talks

Recent work

All work →
Artist development
Threads
Hackney Empire · Summer 2026
Olivier-nominated
Why Am I So Single?
Garrick Theatre
West End
Bonnie & Clyde
Garrick Theatre · Co-Producer

Let's make something.

Get in touch
AMEENA

The work.

Ten years of shows, from fringe to the West End and New York: as producer, co-producer, line producer and associate, and on projects I've created from scratch.

LatestArtist development
Threads
ADP Project Producer · Hackney Empire · Summer 2026

Hackney Empire's Artist Development Project: 50 young people and a 30-strong team making a devised show in just two weeks.

Olivier-nominatedWest End
Why Am I So Single?
Producer & General Manager · Garrick Theatre · 2024

The new musical from the creators of SIX, nominated for the Olivier Award for Best New Musical.

Co-Producer
Bonnie & Clyde
Garrick Theatre, West End · 2023
Co-Producer & General Manager
Dick Whittington
Phoenix Theatre, West End
Producer
Invisible
Bush Theatre & 59E59 Theaters, New York
Associate Producer
Death Drop
Garrick & Criterion Theatres, West End
Producer
The Show Must Go On Live
West End & Sky Arts
General Manager · HDGM
For Tonight in Concert
West End
Producer
Woman, Life, Freedom!
Greenwich+Docklands International Festival · 2023
Producer
The Wiz
Hope Mill Theatre
Producer
Soapbox Racer
Buxton Fringe · Best Theatre Production
“The most fun new show in the West End”
City A.M. on Why Am I So Single?
“A heartfelt, meta-theatrical marvel”
WhatsOnStage on Why Am I So Single?
“An extraordinary piece of theatre”
The New World on Invisible
★★★★
“A spectacular mess and a brilliantly ridiculous pantomime”
Theatre Weekly on Dick Whittington

Recent roles

The Royal Institution
Christmas Lectures Project Manager · Broadcast on the BBC
tiata fahodzi
Project Producer · National Theatre Studio workshop & Play Lab
The Roses Theatre
Consultant Producer · co-productions, contracts & strategy
Reading Rep Theatre
Interim Producer

More credits

Soho Theatre
Line Producer · Shuck and Jive (filmed), Shedding a Skin, curious, Queens of Sheba, The Ministry of Lesbian Affairs, The White Card
HD General Management
General Manager · The Jingleclaw (Birmingham Hippodrome), Gentlemen, DIVA: Live from Hell!, Solve It Squad, Bangers, Blowhole, MĀYĀ the Musical
The Producers! (No, Not That One)
Charity cabaret · Producer & MC · Pleasance
Eating Myself
Producer · Golden Goose Theatre
Killing It
Producer · VAULT Festival 2020
Teddy Lamb's Since U Been Gone
Producer · VAULT Festival 2020
Graduates at Cadogan Hall
Concert series · Cadogan Hall
The Show Must Go On Live
Live capture
Tales from the Tombstone Tavern
Audio
Right Ho, Jeeves!
Podcast adaptation
Fizzy Sherbet Podcast
Podcast
Young Artists & Graduates 2020
Graduate spotlight

Got a show that needs a producer?

Get in touch
AMEENA

Four ways to work together.

I create and develop my own shows, and I'm a producer for hire on yours. Whether you need a lead producer, a curator for your season or a second pair of eyes on a budget, here's how I can help.

My own work

Created and developed in-house.

I originate, develop and produce new shows: finding the idea and the team, building the budget, raising the money and getting it in front of audiences.

See the work →
Your work

Producer for hire.

Bring me in as lead producer, co-producer or general manager on your show or for your company, at any stage from R&D to opening night and beyond.

Hire me →
AMEENA
presents

Shows I create, develop and produce myself, from the first idea to the final bow.

Commercial musicals, comedy, panto and new work, developed, financed and delivered for audiences who want a great night out. Writers and creatives with a project in development: I'd love to hear from you.

AMEENA
curates

Festivals, seasons and programmes, built around the audiences you want in the room.

From a one-night showcase to a full festival line-up: programming, artist relationships and the producing that makes it all happen.

AMEENA
consults

Producing for hire, and expert advice for producers, creatives and theatre buildings.

Producer for hire
Lead producer, co-producer or GM on your show, start to finish.
Producer consultancy
Producing at every scale, your personal brand, and audience strategy.
Building consultancy
Audience strategy, systems and contracts for venues and organisations.
Budget drafting
Drafting, reviewing and delivering budgets, from fringe to West End.
Royalty pools
Advising on and setting up royalty pool structures, including negotiations.
Creative recruitment
Finding and hiring your team, managed from start to finish.
AMEENA
facilitates

Workshops, talks and training for emerging producers, companies and organisations.

Practical sessions on producing, budgeting and building a career in commercial theatre. Also available for panels, interviews and speaking engagements.

Looking for a general manager?
HD General Management · Sister company

An award-winning, London-based general management company providing bespoke, hands-on general management built on a non-negotiable foundation of care and inclusion.

HDGM works across theatre, events, dance and podcasting, with clients including producers, production companies, artists and theatres, and helps companies prepare for and prevent culture crises before they happen.

Visit HD General Management →

Not sure which you need?

Let's talk
AMEENA
Ameena, smiling, in a green velvet blazer

Hi, I'm Ameena.

I'm an award-winning commercial producer, curator and facilitator based in London, with nearly ten years of making theatre, events and live experiences behind me.

I've produced across fringe, festivals, audio, live capture and the West End: drag panto, musicals, new writing and everything in between. My first West End credit came in 2020 as Associate Producer on Death Drop at the Garrick Theatre, which made me the youngest-ever female producer on the West End. Since then, highlights include co-producing Bonnie & Clyde in the West End, taking Invisible from the Bush Theatre to New York, and producing and general managing Why Am I So Single? at the Garrick Theatre, nominated for the Olivier Award for Best New Musical.

Beyond the stage, I'm Christmas Lectures Project Manager at the Royal Institution, delivering its flagship lectures, broadcast on the BBC each Christmas, including the 200th anniversary series. This summer I produced Threads, Hackney Empire's Artist Development Project, with 50 young people making a show in two weeks.

I create and develop my own shows, work as a producer for hire on other people's, and general manage through my sister company, HD General Management. I sit on the board of UK Theatre, and have previously been Theatre Producer at Soho Theatre and a board member of the League of Independent Producers and Musical Theatre Network. I hold a First in Social Anthropology from the LSE.

Everyone deserves to feel at home in an audience.
The AMEENA logo, with the Arabic letter alif sweeping beneath the name
أ
Alif · the first letter
A new chapter

Back to the beginning.

After years running Ameena Hamid Productions, I took a year out to step back and reframe my practice: to expand into new areas, to be more selective about the work I take on, and to spend some time reflecting on my roots.

Here in the UK, this English spelling of my name is rare, and the new logo nods to where it comes from. The sweep beneath my name is أ, alif: the first letter of the Arabic alphabet, and the first letter of my name in Arabic.

It's a fresh start, and a reminder to stay grounded in who I am and always have been.

Recognition

Olivier nomination
Best New Musical, Why Am I So Single?
Board Member
UK Theatre
Best Producer
Black British Theatre Awards 2022
The Stage 25
2022
The Stage 100
2023
“A true role model to the future generations”
Official London Theatre
AMEENA

Let's make something.

A show that needs a producer, a season to programme, a budget to sense-check or a panel to fill: tell me what you're working on.

Press, interviews and speaking requests welcome too.

AMEENA

Thank you.

Your message is on its way. I'll be in touch soon.

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